Peluang Bisnis Resepi Jelly Kelapa untuk Berniaga

Resepi jelly kelapa untuk berniaga merupakan peluang bisnis yang menjanjikan. Jelly kelapa sebagai makanan penutup atau kudapan sangat populer dan memiliki permintaan tinggi di pasaran. Selain itu, membuat dan menjual jelly kelapa juga dapat memberikan keuntungan yang menggiurkan.

Dalam panduan ini, kami akan membahas semua aspek yang perlu Anda ketahui untuk memulai bisnis jelly kelapa, mulai dari bahan-bahan yang dibutuhkan, langkah-langkah pembuatan, hingga strategi pemasaran dan penjualan yang efektif.


Coconut jelly is a popular and in-demand dessert or snack in many regions. It is known for its refreshing taste, smooth texture, and versatility in terms of flavors and toppings.

Selling coconut jelly can be a profitable business venture due to its relatively low production cost, high profit margin, and growing demand in the market.

Popularity and Demand

  • Coconut jelly is a popular dessert or snack because it is:
    • Refreshing and hydrating, especially in warm climates.
    • Has a smooth and delicate texture that appeals to many people.
    • Versatile and can be customized with different flavors, toppings, and colors.
  • Coconut jelly is in high demand in many regions, including Southeast Asia, China, and North America.

Ingredients and Materials

To craft delectable coconut jelly, you’ll require a meticulous selection of ingredients and appropriate equipment. Let’s delve into the specifics.

Here’s a comprehensive list of the ingredients you’ll need:


  • Coconut milk:2 cups, full-fat for a creamy texture.
  • Sugar:1 cup, granulated or caster sugar for sweetness.
  • Agar-agar powder:2 tablespoons, for setting and gelling.
  • Water:1/2 cup, for dissolving the agar-agar powder.
  • Flavoring (optional):1 teaspoon of vanilla extract or pandan extract for enhanced flavor.

Now, let’s gather the necessary equipment:


  • Saucepan:A medium-sized saucepan for mixing and heating the ingredients.
  • Whisk:For stirring and ensuring a smooth mixture.
  • Measuring cups and spoons:For precise measurements of ingredients.
  • Jelly molds:Individual or a large mold for shaping the jelly.
  • Refrigerator:For chilling and setting the jelly.

Step-by-Step Recipe

Coconut jelly is a refreshing and delicious dessert that can be enjoyed by people of all ages. It is relatively easy to make and can be customized to your own taste preferences.The first step in making coconut jelly is to prepare the coconut milk.

This can be done by grating fresh coconut and then squeezing out the milk, or by using canned coconut milk. If you are using canned coconut milk, be sure to shake the can well before opening.

Preparation, Resepi jelly kelapa untuk berniaga

  • Combine the coconut milk, sugar, and agar-agar powder in a saucepan.
  • Bring the mixture to a boil over medium heat, stirring constantly.
  • Once the mixture has boiled, reduce the heat to low and simmer for 5 minutes, or until the agar-agar has dissolved.


  • Remove the saucepan from the heat and stir in the coconut extract.
  • Pour the mixture into a 9×13 inch baking dish and refrigerate for at least 4 hours, or until the jelly has set.


  • Once the jelly has set, cut it into squares and serve.
  • Coconut jelly can be stored in the refrigerator for up to 3 days.

Packaging and Storage: Resepi Jelly Kelapa Untuk Berniaga

Once your coconut jelly is ready, proper packaging and storage are crucial to maintain its freshness, presentation, and quality. Let’s explore the various options and guidelines to ensure your jelly delights remain delectable.

The choice of packaging depends on several factors, including the quantity of jelly produced, its intended use (retail or wholesale), and the desired presentation. Here are some commonly used options:

  • Individual Cups or Containers:Ideal for retail sale or individual servings. They come in various sizes and materials, such as plastic, glass, or biodegradable options.
  • Larger Containers:Suitable for wholesale or catering purposes. These containers can hold bulk quantities of jelly and are typically made of durable materials like plastic or metal.
  • Vacuum-Sealed Pouches:Excellent for extending the shelf life of coconut jelly. Vacuum sealing removes air from the packaging, preventing oxidation and spoilage.

Proper storage is equally important to preserve the quality of your coconut jelly. Store it in a cool and dry place, away from direct sunlight. Refrigerated storage is recommended for extended shelf life, typically up to 2-3 weeks. For vacuum-sealed pouches, refrigeration can extend the shelf life to several months.

To ensure optimal freshness and prevent spoilage, consider the following tips:

  • Maintain proper hygiene during packaging and handling.
  • Use clean and sanitized containers or pouches.
  • Seal the packaging securely to prevent air exposure.
  • Store the jelly in a cool and dry environment.
  • Monitor the jelly regularly for any signs of spoilage or deterioration.

Marketing and Sales Strategies

Coconut jelly, with its refreshing taste and versatility, has great potential in the market. To maximize sales and profitability, effective marketing and sales strategies are crucial.

Target Audience

Identifying the target audience is the first step in developing a successful marketing strategy. Coconut jelly appeals to a wide range of consumers, including:

  • Health-conscious individuals seeking low-calorie and nutritious snacks
  • Dessert enthusiasts looking for a refreshing and guilt-free treat
  • Restaurants and cafes seeking unique and flavorful menu items
  • Event planners and caterers looking for elegant and versatile dessert options

Variations and Innovations

To expand your coconut jelly offerings and cater to diverse customer preferences, consider experimenting with various flavors, textures, and toppings.

By embracing creativity and innovation, you can create unique and appealing products that will set your business apart from competitors.


  • Incorporate natural fruit flavors like mango, pineapple, or strawberry to enhance the taste and appeal.
  • Add spices such as cinnamon or nutmeg to create a warm and aromatic twist.
  • Explore herbal infusions using ingredients like pandan leaves or lemongrass to introduce subtle and refreshing notes.


  • Experiment with different gelatin ratios to achieve varying textures, from soft and wobbly to firm and chewy.
  • Add chia seeds or tapioca pearls to create a textural contrast and provide a satisfying bite.
  • Consider layering different colors or flavors of jelly to create visually appealing and multi-sensory experiences.


  • Garnish with fresh fruits, whipped cream, or toasted coconut flakes for a classic and refreshing touch.
  • Add edible flowers or gold leaf for an elegant and sophisticated presentation.
  • Experiment with sauces or syrups, such as chocolate or caramel, to enhance the flavor and create a decadent dessert option.


Dengan mengikuti langkah-langkah dan tips yang telah diuraikan dalam panduan ini, Anda dapat memulai bisnis jelly kelapa yang sukses dan menguntungkan. Jangan ragu untuk bereksperimen dan berinovasi untuk menciptakan produk yang unik dan menarik bagi pelanggan Anda.

FAQ Section

Berapa modal yang dibutuhkan untuk memulai bisnis jelly kelapa?

Modal yang dibutuhkan tergantung pada skala bisnis yang ingin Anda jalankan. Namun, secara umum, Anda dapat memulai dengan modal sekitar Rp 5 juta.

Bagaimana cara memasarkan jelly kelapa?

Ada berbagai cara untuk memasarkan jelly kelapa, seperti melalui media sosial, pemasaran online, atau bekerja sama dengan toko-toko lokal.

Berapa lama jelly kelapa dapat bertahan?

Jelly kelapa dapat bertahan sekitar 3-5 hari jika disimpan dalam lemari es.